Brewdog CEO James Watt has admitted to paying out up to £500,000 to the winners of the brand’s ‘solid gold’ can misleading promotion.
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Stella Artois Unfiltered reveals almost everything in naked OOH mural
Stella Artois has unveiled a special-build out-of-home (OOH) piece in London to celebrate the launch of the brand’s Unfiltered lager on tap.
Brewdog promotes Lauren Carrol as CMO
Brewdog has promoted its brand and marketing director, Lauren Carrol, to the role of chief marketing officer.
Watch: 2022’s seven best ads as chosen by creatives
Marketing Beat speaks to agency creatives who give their verdicts on 2022’s brightest, boldest and best ads, as the industry leaves Covid behind.
The Botanist unveils its digital Christmas cracker game for the second year running
The Botanist bar and restaurant chain has unveiled its digital mobile Christmas cracker game for the second year in a row.
Brewdog ad banned for making ‘one of your five a day’ claim
A marketing email for Brewdog has been banned by the ASA for featuring the phrase ‘one of your five a day’ in the subject heading.
Brewdog gives up its B Corp certification
Brewdog has reportedly given up its B Corp certification after accreditation firm B Lab “requested additional measures” from the company.
M&S Food sponsors Lions’ Den online series ahead of 2022 Qatar World Cup
M&S Food and the FA have teamed up to bring the Lions’ Den live online series to football fans from the 2022 Qatar World Cup this winter.
Six knockout World Cup 2022 campaigns winning the attention of Christmas consumers this winter
Marketing Beat takes a look at some of the best World Cup 2022 ad campaigns from some of the biggest brands in the world.
BrewDog launches ‘anti-sponsorship’ campaign to protest upcoming Qatar World Cup
Scottish brewery and pub chain BrewDog has unveiled a tongue-in-cheek ‘anti-sponsorship’ campaign of the upcoming 2022 FIFA World Cup.