WACL has unveiled ‘The 50%’ – a new campaign which hopes to encourage the advertising industry to fill 50% of its CEO roles with women.
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John Lewis wins Excitable Edgar ‘sneezing dragon’ copyright court case
John Lewis has won a legal copyright battle in the UK High Court after the judge said there was not “a scrap of evidence” that the idea was copied.
Spoticar becomes the official sponsorship partner of ITV2 Family Movies
Manufacturer-approved used vehicle brand Spoticar has become the official partner of ITV2 Family Movies (pre-9pm).
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Channel 4 to integrate Microsoft ad-buying platform in UK first
Channel 4 is set to become the first UK public broadcaster to use tech firm Microsoft’s automated ad-buying platform, Xandr.
Morrisons unveils ‘Get the Hint’ Mother’s Day campaign
Morrisons is celebrating Mother’s Day by unveiling a series of advertisements in the lead-up to 19 March.
Samsung rings in C4 Sunday Brunch sponsorship with new ident series
Samsung has announced that it will become an official partner of Channel 4’s ‘Sunday Brunch’ show presented by Tim Lovejoy and Simon Rimmer.
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
WARC Creative 100 spotlights the industry’s best campaigns and companies
WARC has released its ‘Ranking 2023: Creative 100’, a list that spotlights the industry’s most awarded campaigns and companies in the world.
Toblerone forced to change logo for first time in 50 years
Swiss chocolate brand Toblerone will be made to change its logo for the first time in over 50 years to fall in line with new Swiss government rules.