Liquid Death has debuted its first-ever music video, ‘F**k Whoever Started This’, as part of its new album in promotion of the brand’s latest range of products.
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Opinion: Why fashion brands are missing out on making waves with sound
Mother Design managing director Kathryn Jubrail explains why she’s frustrated that marketers are missing out on the power of sound.
Data: AI is the most important consumer trend to watch for marketers
AI has been singled out as the single most important consumer trend to watch for marketers, according to the latest Mediaocean report.
Rockstar to launch new brand platform in partnership with Spotify
Energy drink Rockstar has this week launched ‘Press Play’, a new music-focused global platform that aims to ‘re-energise’ its brand positioning.
Stroke Association film ‘When the Words Away Went’ supported by Channel 4 campaign
A Stroke Association documentary, ‘When the Words Away Went’, is the focus of a integrated media campaign showing across Channel 4.
Can Linda Yaccarino elevate Twitter’s nose-diving ad spend?
Elon Musk’s six month reign as the CEO of Twitter has seen revenue plummet and advertisers flee … can Linda Yaccarino save the app’s ad spend?
Netflix’s cheaper ad-tier has ‘nearly five million’ monthly users
Netflix’s president of worldwide advertising Jeremi Gorman announced that the streamer’s ad tier has nearly five million global monthly users.
Product placement more favourable than traditional advertising, research finds
The majority (59%) of UK consumers would prefer to watch TV programmes and films with product placement as opposed to advertising breaks.
Elon Musk names NBCUniversal head of advertising as CEO of Twitter
Elon Musk has appointed former NBCUniversal head of advertising Linda Yaccarino as Twitter’s new CEO.
Elon Musk to appoint new Twitter CEO, NBCUniversal head of advertising tipped
Twitter owner Elon Musk has announced that he has found a new CEO to take his place, but he has not yet revealed the person’s identity.