Japanese beer brand Asahi has kicked off its biggest-ever marketing campaign with a multi-platform assault of the UK market this summer.
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Dame Judi Dench confronts cost of living crisis in new MoneySuperMarket campaign
Actress Dame Judi Dench has appeared in her first ever TV commercial, fronting MoneySuperMarket’s new MoneySuperSeven campaign.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Reese’s declares #ILoveReesesDay in UK
Hershey-owned Reese’s Cups has launched #ILoveReesesDay in the UK, asking the public to share the way they eat the chocolate treat online.
Onken yoghurt teams up with Gok Wan in new marketing push
Onken yoghurt has teamed up with TV personality Gok Wan in a bid to encourage everyday consumers to use the yoghurt brand when cooking.
Marvel and the NHS join forces to drive blood donations
Adidas sports bra ad banned for displaying bare breasts
Adidas has had three sports bra ads banned by the Advertising Standards Authority (ASA) for displaying bare breasts.
‘What a load of shiitake’: Tesco Mobile ads banned by ASA for mimicking swear words
Tesco Mobile has had three ads banned by the Advertising Standards Authority (ASA) for alluding to offensive expletives.
Netflix’s Stranger Things immersive experience breaks European ground with London event
Streaming giant Netflix has partnered with events firm Fever London to create a new, immersive Stranger Things themed experience for UK fans.
Mind launches nationwide campaign for Mental Health Awareness Week
British charity Mind has launched a new multi-platform campaign to promote Mental Health Awareness Week and to change the way we think.