Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
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Jurgen Klopp backed Erdinger beer becomes number one imported wheat beer in UK
Erdinger Weissbier, distributed in the UK by Carlsberg Marston’s Brewing Company, has become the number one imported wheat beer in the UK.
Elon Musk buys Twitter for $44 billion
Twitter is set to become a privately held company after it agreed to be acquired by Elon Musk for a transaction valued at $44 billion.
Wu-Tang Clan teams up with Fortnite to bring players exclusive in-game merch
Wu-Tang Clan has teamed up with Fornite to bring gamers an exclusive collection of “Wu Wear” items for players to collect.
Arctic Coffee unveils landmark marketing push targeting nationwide audience
Arctic Coffee has announced that it will be launching a nationwide marketing push in what it set to be its “biggest-ever” promotional campaign.
Heathrow Express targets post-pandemic travellers with new OOH campaign
Heathrow Express has launched a new integrated marketing campaign as UK and international travel begins to shake off all remaining coronavirus restrictions.
US fast-food chain Fridays appoints new UK CMO
US restaurant chain Fridays has appointed Rhiannon Scarlett as its new chief marketing officer, she will head cocktail bar chain 63rd+1st’s marketing operations.
Next-day delivery service Bother airs “first-ever” TV campaign
The next-day delivery household essentials service, Bother, has announced that it will air its “first-ever” TV campaign later this month.
Madeleine McCann burger ad banned by ASA
Three social media posts from The Otley Burger Company have been banned by the ASA for referencing Madeleine McCann.
Deliveroo releases three new spots celebrating takeaway experience
Deliveroo has partnered with London-based creative agency Pablo to release three new innovative ads dramatising the process of ordering food.