Soft drinks and mixer brand Fentimans has named Jayne Andrews as its new marketing director.
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ENOUGH: Government boosts campaign to challenge abuse against women
The government has launched part two of its ‘ENOUGH’ campaign challenging abuse of women and girls, with new digital, radio and OOH ads.
Shelter dismisses cost-of-living ‘hacks’ in its latest government-damning campaign
Shelter’s latest campaign rejects suggested cost-of-living ‘hacks’ and instead calls on the government to make housing more affordable.
Asahi Super Dry calls for a review of its global creative account
Asahi Super Dry, the Japanese beer firm, has called for a review of its global creative account.
Brand licensing: the best marketing strategy you’ve never heard of
Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
Carling raises a glass to friendship in its latest £6.6 million campaign
Carling has unveiled its first major marketing campaign since 2019 to shift its focus from the power of community to the power of friendship.
Heineken has two ads investigated for appealing to minors
The ASA has investigated two Heineken ads after complaints were made that the promotions may have appealed to people under the age of 18.
In high spirits: why non-alcoholic drinks deserve their own set of marketing rules
1HQ creative director Laurent Robin-Prevallee asks if it’s time to reframe the language used within the category and give non-alcoholic drinks their own set of marketing rules.
Carlsberg and Liverpool celebrate 30 years of partnership with nostalgic campaign
Carlsberg is celebrating 30 years of partnership with Liverpool Football Club with the launch of an omnichannel campaign across 26 global markets.
Budweiser taps Lionel Messi for World Cup prize giveaway
US beer brand Budweiser has partnered with global football superstars Lionel Messi and Neymar Jr. to offer fans the chance to win exclusive prizes