On the Beach is partnering with comedian and TV star Paddy McGuinness, with the Bolton native’s iconic voice set to deliver TV and radio adverts for the brand throughout 2024.
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Purplebricks shares new relaunch campaign to hit TV screens on Boxing Day
Purplebricks has released its new relaunch campaign, which promises to remove all the Bull that consumers face when trying to sell their home.
System1: OOH effectiveness more than doubles when paired with TV campaigns
Festive OOH campaigns that align with TV adverts are twice as likely to perform well, according to new research from System1.
Havas wins pitch to run Department for Education’s new campaign
Havas London has been appointed by the UK government’s Department for Education to lead Early Years and Childcare workforces first recruitment campaign, after winning a competitive pitching process.
TikTok spotlights life-changing potential in emotional new ad
TikTok is showcasing the positive impact that the sheer diversity of its content can have on its users by spotlighting a father’s fitness journey.
Cadbury Christmas ad takes top spot for audio effectiveness
Cadbury tops the charts as System 1 reveals its top radio adverts in its new Listen Up! report, all based on emotional response data.
Purplebricks appoints mSix&Partners as it gets set for relaunch
Purplebricks has appointed mSix&Partners as its newest buying agency, with plans to relaunch the online estate agency with a set of ‘free’ sellers propositions” this Boxing Day.
LGBT consumers more receptive to advertising than straight counterparts, Outvertising report reveals
LGBTQIA+ advocacy group, Outvertising has carried out a national census of the LGBTQIA+ community’s attitudes towards brands and advertising.
Currys launches next-generation retail media network
New retail media network Currys Connected Media will allow brands to understand, reach and engage millions of customers online and in store.