ITV experienced a 10% dip in ad spend revenues at the beginning of 2023 and the broadcaster has warned of further declines in the second quarter.
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Lynx spends £13m to prove Lynx Africa is the G.O.A.T.
Unilever spends £13 million on proving Lynx Africa’s G.O.A.T. status with latest campaign designed to appeal to a Gen-Z audience.
Coca-Cola digital ad campaigns cut emissions by as much as 25%
Coca-Cola has found that streaming digital ad campaigns has minimised its environmental impact and reduced emissions by as much as 25%.
Brands can’t overlook digital audio’s place as a marketing lever, WARC and Spotify say
WARC and Spotify have collaborated to release research on how digital audio can support CPG and retail brands in achieving effective marketing.
Channel 4 and Spotify team up to offer music fans personalised recommendations
Channel 4 has unveiled a UK-exclusive campaign on Spotify in a bid to boost digital viewership and reach younger audiences.
Disney and Spotify collaborate to promote Disney+
Disney and Spotify have collaborated to launch a new campaign that will mix worlds of music, film and TV.
WPP acquires sonic branding firm to strengthen experiential branding offer
WPP has acquired sonic branding company Amp in a bid to strengthen WPP’s offer in experiential branding.
ITVX hits one billion streams, overtaking Disney+ and All4
ITV has announced that its streaming service ITVX officially hit the one billion streams mark on Easter Sunday 2023 (9 April).
Odeon wants to rekindle the nation’s love affair with cinema in vivid new campaign
Odeon Cinemas has launched an extensive pan-European campaign to push the emotional benefits of the big screen experience.
Lewis Capaldi wants to ‘fire’ Netflix marketing team after Liz Truss OOH mix-up
Lewis Capaldi has joked that Netflix should ‘fire’ its advertising team after it mixed up an image of him and a young Liz Truss in a billboard ad.