Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
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Disney and Katie Piper unveil campaign to encourage families to share more playtime
Disney has launched ‘The Gift of Play’ campaign that intends to encourage parents and their children to share more imaginative playtime together.
Posher than posh: Marmite celebrates release of Truffle flavour with ostentatious campaign
Marmite has launched an innovative out-of-home campaign to promote the release of its latest ‘Truffle’ flavour, created by Adam&EveDDB.
Google showcases its Pixel 6 ‘Magic Eraser’ tool in new campaign
Google has launched a campaign to showcase its Pixel 6 ‘Magic Erase’ tool with creative input from agencies Anyways Creative and Amplify.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
In Pictures: The launch of Coke Studio
Yesterday, Marketing Beat attended the launch of the platform at London’s music venue, Troxy
Coca-Cola’s Fuzetea launches global brand platform
Fuzetea, the Coca-Cola owned ready-to-drink beverage has announced that it is kicking off a global brand campaign with a new creative platform.
Reese’s declares #ILoveReesesDay in UK
Hershey-owned Reese’s Cups has launched #ILoveReesesDay in the UK, asking the public to share the way they eat the chocolate treat online.
Onken yoghurt teams up with Gok Wan in new marketing push
Onken yoghurt has teamed up with TV personality Gok Wan in a bid to encourage everyday consumers to use the yoghurt brand when cooking.
Birds Eye supports biodiversity with ‘Peas For Bees’ campaign
Birds Eye has launched a campaign to ‘educate the nation’ on biodiversity as it highlights its efforts to protect nature through sustainable farming.