WPP has reported a ‘positive start to the year’ as UK like-for-like sales grew by 7.4%, thanks to strong spending from consumer goods firms.
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New DMA report underlines pivotal role of emails in brand comms
The Data & Marketing Association (DMA) has today (25 April) released its Consumer Email Tracker 2023 report, which highlighted the continued…
Coca-Cola taps up Gigi Hadid for new global brand campaign
Coca-Cola has enlisted American supermodel Gigi Hadid to front its latest integrated global campaign under its ongoing ‘Real Magic’ platform.
Dude London hires Grey creative director to bolster creative department
Independent creative agency Dude London has hired Grey creative director Tomás Gianelli in a bid to bolster the agency’s creative department.
WPP bags number one spot in WARC Effective 100 list
Agency group WPP has been named the number one company in the WARC (World Advertising Research Center) Effective 100 list.
“Some companies treat AI like a war that must be won” Stack Overflow CMO on marketing in 2023
MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
Cadbury champions the local corner shop in latest cash prize giveaway campaign
Cadbury’s has unveiled its latest campaign ‘The Big Win-Win’ which aims to celebrate the ‘iconic British staple’ – local corner shops.
Dove asks nation to turn its back on harmful TikTok ‘Bold Glamour’ filter
Dove’s latest campaign calls on its global community to turn its back to TikTok’s trending ‘Bold Glamour’ filter.
Hellmann’s Smart Jar tells people when their fridge is at the right temperature
Hellmann’s and creative agency Ogilvy UK have created a specially designed ‘Smart Jar’ of mayonnaise in a bid to tackle food waste.
Influencer Marketing Trade Body appointed as member of CAP
The Influencer Marketing Trade Body (IMTB) has been appointed as a member of the Committee of Advertising Practice (CAP).