Certified Sports has released a chilling short film to highlight the impact being dropped from a football club at a young age has on mental health.
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Castore signs lucrative deal to sponsor Formula One’s Red Bull Racing
Castore has signed a lucrative deal to become Oracle Red Bull Racing’s apparel partner from the start of the 2023 Formula One season.
Premier League pauses stadium ads this weekend prior to the Queen’s funeral
The Premier League has confirmed that LED perimeter boards in football stadiums will display tributes to the Queen instead of advertisements this weekend.
Brand licensing: the best marketing strategy you’ve never heard of
Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
Kickers celebrates new school year with Roblox metaverse activation
Kickers is celebrating the new school year with a campaign across Roblox’s metaverse to nurture children’s ‘self-expression and creativity’.
CLEVER CREATIONS: Three of the most creative ads released this week
From re-imaginations of film scenes to acts of empowerment, Marketing Beat picks three of the most creative ads released this week.
Has the ubiquitous nature of sports betting ads fuelled the gambling epidemic?
Marketing Beat looks at the worrying links between the rise of sports betting ads and the strong increase in problem gambling throughout the UK.
Little Dot Sport secures three-year Scottish FA social media contract
Little Dot Sport has secured a three-year contract to support the Scotland national football team’s social media and digital content strategy.
Lucozade partners with FA to give shoppers exclusive access to England football team
Lucozade Sport has partnered with the Football Association to give customers the chance to win an ‘Ultimate Football Experience’.