EE has partnered with 2000s rock band Bloc Party to release ‘Freedom’, a new advert for the telecom brand that will double up as a music video.
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Sonic Boom – why audio branding is back in the mainstream
DLMDD co-founder Max De Lucia gives MB the lowdown on why sonic branding is effective and who’s using it to supercharge their campaigns
Gillian Anderson takes centre stage in surreal £4m Dreams ad
Dreams has enlisted Gillian Anderson’s star power for its latest ad that positions the business at the go-to destination for superior beds.
EE unveils mammoth campaign celebrating new brand platform
EE has unveiled a mammoth package of new services, products and an identity platform supported by a new multi-channel customer-focused campaign.
Sadiq Khan champions London’s creative industries with extensive new campaign
London’s creative industries have come together with a new campaign to celebrate the capital’s world-leading role in the arts.
Christmas ads 2023 – why retail is going for ‘big dumb festive fun’
Creative minds from AMV BBDO, M&C Saatchi, Kite Factory, TBWA\London, Lucky Generals and others predict this year’s retail Christmas ads.
Direct Line relaunches iconic sonic branding after 10-year hiatus
Direct Line has relaunched its iconic sonic identity for the first time in over a decade, showcasing both a new sonic logo and hero brand anthem.
The Independent boosts Black-led brands with £120k of free ad space
The Independent is donating £120,000 worth of advertising space across its publication to Black-led organisations to aid their efforts in enacting change.
Portrayal of Black Brits in ads is better than 10 years ago
More than three-quarters of Black British people believe that ads portray black culture better than they did 10 years ago, reveals the latest figures.
OVO’s real-time grid-powered ad signals a new era in energy advertising
Energy company OVO is harnessing real-time data from the National Grid solely to power its latest innovative DOOH campaign, scheduled for when the grid is greener.