Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
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System1 unveils ‘Test Your Ad Audio’ amid rise in podcast ad revenue
Advertising effectiveness platform System1 has unveiled ‘Test Your Ad Audio’, a new offering as part of its ‘Test Your Ad’ platform.
Prime Rail Estate: behind the scenes of the TfL ad network
From posters and digital screens, to station takeovers and bus wraps, MB explores the ways in which Global enables brands to reach TfL travellers.
Netflix’s advertising tier surpasses one million users
Netflix’s cheaper ad-supported subscription service has surpassed one million users in its second month.
Peroni to spend £3m on ‘refreshingly light’ Capri launch campaign
Peroni is spending £3m on the launch of new “refreshingly light” Peroni Capri, with a multichannel campaign designed to appeal to younger drinkers.
Trading Places: Industry moves you may have missed, including Microsoft, Accenture Song and ITV
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
Motorsport icon Valentino Rossi enters Roblox with launch of Moto Island
Valentino Rossi and VR46 Metaverse have entered the world of Roblox with the launch of the in-world experience ‘Moto Island’.
New government ad campaign to encourage complaints about ‘rogue landlords’
The government is due to launch an ad campaign that will encourage social housing tenants to complain about ‘shoddy and dangerous’ housing.