WARC has released its ‘Ranking 2023: Creative 100’, a list that spotlights the industry’s most awarded campaigns and companies in the world.
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Lloyds bank offers 1000 UK small business owners free therapeutic coaching sessions
Lloyds has unveiled a campaign to promote its new service that offers over 1000 UK small business owners free therapeutic coaching sessions.
Philadelphia hijacks street signs and OOH ads in latest campaign
Cream cheese brand Philadelphia has unveiled a new campaign in a bid to ‘remind’ shoppers that meals are ‘Simply Better with Philadelphia’.
WPP enters strategic partnership with ecommerce platform BigCommerce
WPP has entered a new ‘strategic partnership’ with ecommerce platform BigCommerce in a bid to help WPP clients drive growth and sales.
McCann London re-hires executive creative director and creative pair
McCann London has today (21 February) announced the appointment of three new senior creatives; executive creative director Regan Warner…
ITV joins Saatchi & Saatchi as founding partner of creative schools platform Upriser
Saatchi & Saatchi has announced ITV as its founding partner for Upriser, a free creative schools platform that launched towards the end of 2022.
Sainsbury’s announces creative agency shortlist after Wieden + Kennedy quits account
Following Wieden + Kennedy’s decision not to re-pitch for the Sainsbury’s account, the grocer has now named a shortlist of three creative…
Feeling the pinch: 6 times brands have adapted their messaging for the cost-of-living crisis
MB explores how a wide variety of brands are adapting their messaging to make it cost-of-living appropriate as consumers battle economic hardship.
Knect water-based lube waves goodbye to Dry January
Water-based lube brand Knect – formerly known as KY Jelly – has unveiled an out-of-home (OOH) campaign, waving goodbye to Dry January.
New year, new me: How brands are selling a fresh start
The new year has become a multi-million pound fixture in the marketing calendar as brands tap into people’s need for a fresh start. But does it work?