Digital out of home (DOOH) media owner Ocean Outdoor has landed a £25 million advertising contract for the BFI IMAX in London.
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OOH provider Open Media rebrands to cement B-Corp status
Out of home billboard provider Open Media has unveiled a rebrand, complete with a brand new website.
Opinion: how DOOH is adapting to the changing UK high street footfall
Yahoo’s Carina Moran explains why digital out of home (DOOH) strategy needs to keep up with the ever-changing UK high street.
Wall’s uses groundbreaking AR OOH in new campaign
Wall’s ice cream has transformed two large-format out-of-home screens in both London and Manchester into AR extravaganzas.
McDonald’s delivers anticipation in new OOH creative
Alton Towers unveils spectacular 3D OOH to celebrate Nemesis’ return
Alton Towers has launched an ambitious 3D out-of-home campaign to celebrate the grand re-opening of its Nemesis attraction
St. James’s Place showcases ‘invaluable’ financial advice with Ogilvy TV spot
St. James’s Place is celebrating the importance of tailored one-to-one financial advice with a new campaign film breaking this weekend.
Coral launches new action-led brand campaign for horse racing and gaming
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
Morrisons champions hero Christmas hosts with 2023 festive spot
Morrisons is supporting this year’s festive hosts with a joyfully 80s-themed ad set to the tune of Starship’s 1987 hit ‘Nothing’s Gonna Stop Us Now.’