Endurance nutrition brand Science in Sport (SiS) has unveiled a new campaign to celebrate the ‘beautiful pain’ of competing in the Tour de France.
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New government plan aims to supercharge creative industries
Contributing well over £100 billion to the British economy in 2021, the creative industries form an integral part of the UK’s gross domestic product.
Subway steps in to McDonald’s vs Burger King ChatGPT feud
Subway has joined that ChatGPT battle that has been raging between between fast food giants McDonald’s and Burger King over the past several days with its own tongue-in-cheek dig.
Allplants founder calls out World Environment Day ‘plastic pollution’ theme
The founder of plant-based meal brand allplants has written a scathing open letter about the chosen theme for this year’s World Environment Day (June 5)
Ribena brings back iconic 2011 ad due to popular demand
Soft drink brand Ribena is bringing back its iconic ‘Summertime’ ad to TV screens this summer as part of its 85th anniversary celebrations.
Opinion: Heavy metal, banking ads and the power of polarisation
Inspired by Fold 7’s heavy metal banking ad, executive creative director Dave Billing asks if we have forgotten the power of polarisation?
Cillian Murphy narrates British Heart Foundation’s gripping new film
The British Heart Foundation (BHF) has today unveiled a TV-led omnichannel campaign to raise awareness of the vital importance of heart health.
Limited-edition Coronation ketchup? 70% of us think ‘it’s all just PR’
Some 70% of Brits think Coronation brand activity and limited-edition launches are ‘all just PR’, according to the most recent polling from YouGov.
Direct Line transforms a van into an office to shine a light on tool theft
Direct Line for Business has unveiled its ‘This is not a van’ campaign to spotlight the impact tool theft has on tradespeople across the UK.
John Lewis wins Excitable Edgar ‘sneezing dragon’ copyright court case
John Lewis has won a legal copyright battle in the UK High Court after the judge said there was not “a scrap of evidence” that the idea was copied.