Marie Curie has unveiled an updated brand platform and strategy, alongside a new advert raising awareness of its work supporting end-of-life care.
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Waitrose feels good about food with debut Saatchi & Saatchi campaign
Waitrose has leaned into its new brand promise of ‘Food to Feel Good About’, putting “great tasting products” at the heart of the creative.
Lemsip’s new sonic signature aims to strike the right note
Lemsip has released a mnemonic as its first sonic logo, as part of its new advertising campaign created by its agency Havas London.
Oak Furnitureland spotlights ‘home for life’ offering with beautifully shot TV ad
Oak Furnitureland is looking to reflect its expansion into a ‘whole home’ proposition with the launch of its new ‘Grow Your Home’ brand platform.
‘Reality of life’ in prison shown in first ever Ministry of Justice TV campaign
The Ministry of Justice has launched its first ever national TV and radio advertising campaign showing the “reality of life” as a prison officer.
System1 research reveals why audio advertising is so effective
System1 has launched a new publication in partnership with Radiocentre that examines the role of emotion in audio advertising effectiveness.
Sainsbury’s launches ‘good food’ brand promise inspired by cost-of-living crisis
Sainsbury’s is launching ‘Good Food for All of Us’ as its new brand promise, focused on tackling the cost-of-living crisis.
Breast Cancer Now shows raw reality of living with incurable cancer
Breast Cancer Now is shining a light on people living with secondary breast cancer in its emotional campaign film, ‘If I had more time’.
Dunelm relaunches itself as ‘The Home of Homes’ with new brand platform
Dunelm is repositioning itself as ‘The Home of Homes’ with a new brand platform and multichannel campaign launching for autumn/winter 2023.