Birds Eye Green Cuisine has become the official partner of Team GB ahead of the Paris 2024 Olympic Games.
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Keeping it Briefly: How AI can help untangle the briefing process
Briefly AI co-founders Ewan Patel and Gabriel Sayers explain how they believe their new product can revolutionise the briefing process for marketers.
John Lewis names shortlisted agencies in creative review
Wunderman Thompson secures British Heart Foundation CRM account
Wunderman Thompson UK has won the British Heart Foundation’s (BHF) below-the-line account and CRM accounts following a competitive…
The Ben Kinsella Trust releases AI-based campaign to stop knife crime ahead of Mother’s Day
The Ben Kinsella Trust has unveiled an AI campaign ahead of Mother’s Day, to raise awareness of the devastating impact of knife crime.
TV ads will still bring brands more fame than digital ads, industry veteran Sir John Hegarty tells the BBC
Sir John Hegarty told the BBC that despite the popularity of digital ads, TV advertising is the only medium that can make a brand truly “famous”.
Signatures for Signatures: New campaign aims to tackle alarming ethnicity pay gap
People Like Us has unveiled Signatures for Signatures, an integrated awareness campaign aiming to make the UK professional industries…
Trading Places: Industry moves you may have missed, including Microsoft, Accenture Song and ITV
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
Pregnant Then Screwed brings the childcare crisis to Downing Street’s doorstep
Following the launch of ‘A Cry For Help’ last week, maternity charity Pregnant Then Screwed has called on the government to address the ongoing…
VisitDenmark launches truly bonkers deepfake ad written entirely by AI
Visit Denmark has harnessed AI technology to bring some of the world’s most famous tourists attractions to life with a clear message: “Don’t come…