Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
Search Results for “FMCG”
Schuh recruits former Arcadia stalwart as new CMO
British footwear retailer Schuh has strengthened its senior leadership team with the appointment of Stephanie Legg as its new CMO.
Nestlé ups marketing spend in 2023 in the face of crippling global inflation
Nestlé upped its marketing and advertising spend by 0.8% across 2023, despite a 1.5% drop in year-on-year sales to £83 billion.
Unilever chief brand officer to depart after 35 years
Aline Santos is set to leave her role as chief brand officer and chief equity, diversity and inclusion officer at FMCG powerhouse Unilever.
P&G doubles down on ad spend and effectiveness push
P&G is upping its advertising and marketing spend following a quarter of sales growth for the Pampers and Febreze owner.
WPP launches new AI model to help organisations boost transformation
WPP’s media investment group announced the launch of a propriety AI Marketing Maturity Model to support the use of AI to carry out transformational measures.
Oatly selects ESG-focused PR agency to lead UK-wide comms
Swedish oat drink brand Oatly has named London-based creative comms consultancy Blurred to lead its UK-based communications.
Sainsbury’s CEO defends selling Nectar data to advertisers
Sainsbury’s chief executive Simon Roberts has defended the supermarket after it came under fire for choosing to sell Nectar card data on customer’s shopping habits.
Unilever to be investigated by CMA over greenwashing claims
Unilever is being investigated by the CMA following claims that it made “vague and broad” statements about its products’ environmental qualities.
Royal Mail’s ‘Lighter Delivery’ campaign wins DMA Awards Grand Prix
Royal Mail and The Creative Consultancy have taken home the Grand Prix at the DMA Awards 2023, for their ‘Lighter Delivery’ campaign.