JD Sports is stepping up its efforts to target Gen Z and tap into youth culture as it sponsors a raft of the UK’s biggest and most iconic music festivals this summer.
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Sportswear brand uses real-time weather data to say ‘Go out anyway’
An innovative DOOH campaign by Columbia Sportswear uses real-time weather data to provide personalised ads which lean into the unpredictability of the weather.
Longitude Festival names official sports fashion partner
Sportswear brand JD has been named as the official sports fashion retailer of this year’s Longitude Festival, set to be held from 1-2 July in Dublin.
JD to party with Ibiza Rocks once again this summer
JD will return to The White Isle this summer as the headline retail partner of the island’s ‘most iconic’ music destination Ibiza Rocks.
JD transforms its Oxford Street store into AR arcade game machine
JD has unveiled an augmented reality (AR) arcade machine game at its Oxford Street store which transforms the front of the store into a free game.
WPP UK boss endorses Starmer’s Labour leadership
WPP’s UK president Karen Blackett is among 120 business leaders who have endorsed Kier Starmer’s leadership as they call for “a change”.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Rise at Seven appoints new head of design to build its creative studio
Rise at Seven has appointed Ben Topliss as its new head of design, in a bid to expand and build upon its design and creative studio.
‘England Til I Died: Why the BHF’s new football murals will save lives
Twelve people under 35 die of a heart condition in the UK each week. There’s a reason football is the perfect vehicle for the BHF to tell the story.