High street giant John Lewis enjoys the highest rates of customer loyalty across the UK, ahead of grocery brands Tesco and Waitrose.
Search Results for “John Lewis”
A Timeless Gift: Leeds agency uses ChatGPT to predict John Lewis’s 2023 Xmas ad
Marketing agency Boutique has enlisted the help of generative AI ChatGPT to predict the plot for John Lewis’s 2023 Christmas ad campaign.
John Lewis chooses French collective Megaforce for Christmas ad
John Lewis & Partners have chosen French director collective, Megaforce, to work with Saatchi & Saatchi London on this year’s Christmas advert.
John Lewis modernises brand with new senior marketer appointment
John Lewis has appointed a new head of customer planning and channels in a bid to modernise and optimise marketing across stores and online.
John Lewis selects Saatchi & Saatchi after two month review
John Lewis has selected Saatchi & Saatchi as its new creative agency following a two-month review of its ad account.
John Lewis wins Excitable Edgar ‘sneezing dragon’ copyright court case
John Lewis has won a legal copyright battle in the UK High Court after the judge said there was not “a scrap of evidence” that the idea was copied.
John Lewis names shortlisted agencies in creative review
John Lewis initiates review as adam&eveDDB walks away
London agency adam&eveDDB has passed up the opportunity to repitch for the John Lewis creative account according to Marketing Week.
John Lewis cuts key leadership role, claims to have ‘bolstered’ marketing capabilities
The John Lewis Partnership has today (1 February) announced a strengthening of its customer capability with fresh investment across its brands…