Challenger fitness brand Gymbox has turned to the Great British public to crowdsource the creative for its latest fake out-of-home ads that celebrate London’s hedonistic lifestyle.
Search Results for “OOH”
BT and Global partner to supercharge UK’s DOOH advertising
BT and Global have inked a 10-year partnership to upgrade the UK’s ‘legacy payphones’, bringing hyper-local advertising to 200 towns and cities.
Barclays Women’s Super League unveils stunning CGI OOH campaign
The Barclays Women’s Super League and the Barclays Women’s Championship have taken over key British landmarks with a FOOH campaign.
Hilton embraces fake OOH ads with giant post-Brits ‘Do Not Disturb’ sign
Hilton Park Lane is the latest brand to embrace the potential of fake OOH adverts with a giant ‘Do Not Disturb’ sign hanging off the hotel.
Adfree Cities calls for urgent reform of OOH industry and ‘unsightly’ billboards
Campaign group Adfree Cities is calling for the urgent reform of planning regulations around ‘unsightly’ OOH and billboard advertising.
‘You fat idiot’: South Western Railway OOH calls out verbal abuse with ‘Be Kind’ messaging
South Western Railway has launched a new OOH campaign highlighting the impacts of verbal abuse alongside a ‘Be Kind’ call to action.
More than 80% of OOH billboard ads are located in UK’s poorest areas
Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.
M&C Saatchi pokes fun at harmful racial stereotypes in thought-provoking OOH campaign
M&C Saatchi has partnered with out-of-home media owner Clear Channel and youth organisation Rise.365 to challenge racial stereotypes.
In pictures: Cadbury shares nostalgia-filled OOH posters for 200th birthday
As part of its wider “Yours for 200 Years” campaign VCCP has put together a set of iconic posters, drawing on campaigns from 1915 to 2024.
Sky unveils vibrant 3D OOH billboards to promote new tennis channel
Sky Sports is promoting the launch of its new dedicated tennis channel with a series of vibrant, 3D out-of-home activations at key London sites.