Amazon Ads has unveiled a host of new features, giving advertisers more control across their campaign planning, activation and ad measurements.
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Amazon has Meta in its sights as it makes significant ecommerce ad market gains
Amazon is making large gains among UK ecommerce businesses growing its ad share from 1.7% to 6.1% over the last quarter.
GroupM and Amazon Ads collaborate on creator-led content
WPP’s GroupM has partnered with Amazon Ads to deliver creator-led shoppable content to the e-commerce giant’s suite of advertising services.
Majority of Amazon Prime Video viewers feel ‘bombarded’ by ads
With Amazon Prime was set to roll out advertising from 2024, YouGov has found that 65% of viewers already feel ‘bombarded’ by advertising.
Amazon is all smiles for its first own-brand grocery label
Amazon is celebrating its private label brand to the first time to customers, with a series of OOH tube takeovers, highlighting its range of products.
X places Amazon and Samsung ads directly on white supremacist accounts
X has yet again landed itself in hot water with advertisers after ads place by major brands have to been placed on a white supremacist page.
Amazon adds Adam&EveDDB to agency roster
Amazon has bolstered its advertising proposition with the addition of creative agency Adam&EveDDB to its strategic and creative European roster.
Amazon Business showcases its transformational impact on SMEs with ambitious one-take ad
Amazon Business is showcasing the transformational impact that it can have in helping small businesses grow with an ambitiously shot one-take ad.
Amazon Business ad imagines Rome being built in a day
Amazon Business is imagining how much more efficient the Romans would have been, if only they’d had the right business partner.
Amazon unveils quirky nursery rhyme-inspired spot for its home insurance offering
Amazon is promoting its ‘Insurance Store’ offering with a nursery rhyme-inspired spot developed by independent creative agency Joint.