French agency Publicis Media has partnered with ITV and InfoSum to launch a campaign using Epsilon’s Core ID solution, in what is a UK first.
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Q&A: Samsung UK&I marketing director on appealing to all audiences with ‘Light Shift’ campaign
Marketing Beat sits down for a Q&A with Samsung UK&I marketing and omnichannel director Annika Bizon to explore the ‘Light Shift’ campaign.
DTM teams up with Little Dot Studios Germany to expand YouTube audience
DTM has teamed up with digital content agency Little Dot Studios Germany for the 2023 season in a bid to reach new audiences.
Outvertising rewrites classic ads to make them more inclusive for LGBTQIA+ audiences
Outvertising, an LGBTQIA+ advocacy group, has unveiled its largest campaign to date, taking over OOH sites across the country.
66°North marketing boss on authenticity and attracting the UK audience
66°North head of marketing Fannar Pall Adalsteinsson talks favourite campaigns, plans for the brand and launching in the UK.
JCDecaux and Google unveil scheme to help BAME-led brands better target OOH audiences
JCDecaux has unveiled an initiative that intends to help brands led by people from BAME backgrounds better target OOH audiences.
Claire’s new ‘Get Pierced’ influencer campaign taps into Gen Z audiences
Claire’s has unveiled its new multi-channel ‘Get Pierced’ campaign to promote its ear piercing service.
VK launches biggest-ever Freshers campaign, set to reach audience of 27 million
VK has unveiled a ‘Glow-Up’ rebrand, set to be backed up by its biggest ever Freshers promotional campaign this September.
Papa Johns unveils ‘Planet Chorizo’ campaign to tap into Gen Z audience
Papa Johns has unveiled a new chorizo-themed campaign to tap into Generation Z audiences and boost brand awareness.
Hiscox appoints new marketing director to reach new audiences
Global insurance company Hiscox has appointed Fiona Mayo as its new UK marketing director in a bid to expand its reach to new audiences.