Cobra Beer has revealed a new brand identity ahead of the summer period, looking to reinforce its position as the perfect partner for Asian cuisine.
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BrewDog launches beer-scented deodorant for Father’s Day
BrewDog has partnered with refillable deodorant brand Fussy to release the beer-inspired deodorant ‘the world never knew it needed’.
Peroni to launch first new beer in 60 years, backed by €20m TV ad campaign
Peroni Nastro Azzurro has unveiled a major new campaign to promote its first brand extension in 60 years, with the launch of ‘Stile Capri’…
Days ‘out-of-bed’ campaign promotes sleep benefits of its alcohol free beer
Alcohol-free beer brand Days has unveiled a campaign that aims to tackle the nation’s bad sleep by promoting the sleep benefits of its product.
Beck’s gives pioneering AI tech free-reign to create and launch all-new ‘Autonomous’ beer
In celebration of Beck’s’ 150th anniversary, the German beer brand has launched a new integrated campaign powered entirely by AI.
The Craft Beer Co. vs M&S: Was the t-shirt copyright row just a storm in a pint glass?
In the latest high profile copyright row, M&S has pulled a t-shirt from sale after The Craft Beer Co. accused it of “ripping off” its trademark name.
Brewdog refreshes its multi-packs to provide craft beer education
Brewdog has announced plans to roll out an update of its multi-packs in a bid to help consumers differentiate between its various beer styles.
Italian beer brand Menabrea enlists BMB to crack UK market
Creative agency BMB has been appointed by premuim Italian beer brand Menabrea to be its lead creative partner after a competitive pitch process.
Root beer brand A&W pokes fun at M&M’s backtrack on ‘spokescandies’
A&W has poked fun at M&M’s after the brand announced that it had paused its ‘spokecandies’ branding and replaced them with Maya Rudolph.
Alcohol-free beer brand Days unveils UK OOH takeover for Dry January and beyond
Days, a 0.0% beer brand, has unveiled a UK out-of-home campaign in a bid to provoke conversations around the benefits of alcohol-free beer.