Ebay has today announced the appointment of Upasana Gupta as its new general manager of advertising for the UK.
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eBay CMO talks Love Island, data chaos and appealing to Generation Z
Last week, eBay’s CMO Eve Williams spoke about Love Island, data chaos and appealing to a ‘discerning’ Generation Z, at Shoptalk Europe.
Pre-Loved Island: Ebay partners with hit ITV show Love Island to bring second hand clothes into the mainstream
Hit ITV reality show Love Island has partnered with Ebay UK, which will become the show’s first pre-loved fashion partner.
Cannes 2024 – what should be top of the agenda this year?
Predictions for Cannes Lions 2024 – we ask creatives what should be top of the agenda at this year’s biggest celebration of marketing.
Biscoff puts product centre stage in enticing new campaign
WARC: UK agencies are ranked ‘most effective’ within EMEA
The UK has come out on top as the most effective advertising market in the EMEA region, according to insight from WARC’s latest rankings
All eyes on Audible: New Guardian takeover promotes Orwell’s 1984
Audible is partnering with the Guardian in a new multi-platform takeover to launch the new Audible Original adaptation of George Orwell’s 1984.
LinkedIn shows how it can help confused Gen Z workers in latest spot
LinkedIn is launching a new UK campaign aimed at Gen Z, in order to help young professionals grow their careers.
Data: Temu ad spend jumped 1,000% year-on-year in 2023
Chinese digital shopping site Temu’s advertising spend jumped by 1,000% year on year, according to data from analysis firm MediaRadar.
Advertisers to waste £60bn on invalid web traffic in 2024
Advertisers are wasting more money than ever before on invalid traffic such as bots and fake clicks, according to an in-depth new study.