Anastasia Leng, CEO and founder of CreativeX shares how brands can take advantage of key calendar moments such as the Women’s World Cup, making sure their ads are representative of the consumers who are watching them.
Search Results for “gender stereotypes”
Lego inspires girls to Play Unstoppable as it teams up with iconic female footballers
Lego has partnered with stars of women’s football to launch a new Play Unstoppable campaign with the aim of encouraging more girls into the sport.
National Autistic Society campaign gives autistic women and non-binary people a voice
The National Autistic Society has unveiled a campaign to spotlight the lives of autistic women and non-binary people to improve understanding.
Shock effect: the 5 most controversial marketing campaigns across social media
Which controversial marketing campaigns have caught the public’s attention most effectively – and how many saw business success as a result?
2022 Women’s Euros: Seven of the best stereotype-busting ad campaigns
Marketing Beat looks at seven of the best marketing partnerships announced in the run up to 2022 Women’s Euros, including LinkedIn and Visa.
Research: Middle-aged women ‘symbolically annihilated’ by patriarchal marketing
The advertising and film industries are underrepresenting middle-aged women aged over 40, according to researchers at the University of Birmingham’s Birmingham Business School.
IWD 2024: Why marketing needs a woman’s voice at the table
Women across adland share how their voices drive the marketing industry forward and why its “not just about prioritising female voices”.
Changing the game: Sports Direct and Getty Images team up to tackle football misrepresentation
Sports Direct has teamed up with Getty Images for a campaign to tackle visual misrepresentation of football following the women’s world cup.
Purple Goat, Strongbow and disability inclusion: why something is always better than nothing
Purple Goat’s Dom Hyams and Strongbow’s Rachel Holms on the importance of disability inclusion and guiding brands towards true representation.
Government flouts Facebook advertising ban by openly targeting minority groups
The UK government is targeting minority groups with social media ads, despite Facebook having banned all advertising based on race.