McCain Foods is asking us to all “Chip In’ and support the environment, in a campaign designed to highlight the positive collective impact of supporting regenerative farming.
Search Results for “generative AI”
WPP launches AI-powered content studio for advertisers
WPP has launched an AI-powered production studio in a bid to help advertisers unlock faster and more efficient opportunities for content creation.
Air Up unites the playful and the serious in first ever brand refresh
Creator or destroyer? How can creatives capitalise on the impending AI tsunami?
The advent of AI is set to become one of the defining threads of the 21st century, but for many the question remains, should it be exalted, or feared?
Klarna leverages AI to cut marketing spend by 11%
Creativity in an AI world
Data: Over 90% of marketers already using Gen AI, says IAB report
Over 90% of marketers are already using or experimenting with Gen AI, according to an IAB Europe looking into how the tech is used in advertising.
Google delays phase-out of third-party cookies – again
Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
Dove partners with Jessie J to call-out AI threat to beauty standards
Jessie J has partnered with beauty brand Dove to mark 20 years of its ‘Campaign For Real Beauty’ as it renews its commitment to ‘real women’.
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.