Morrisons has launched an internal advertising agency, the Morrisons Media Group, which will help supplier brands deliver bespoke campaigns…
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Morrisons to review creative agency as it focuses on delivering for customers
Supermarket chain Morrisons has announced that it is reviewing its advertising agency account, currently held by Publicis.Poke.
Morrisons acquires McColl’s agreeing to pay store’s £170m debts
Morrisons has beat EG Group to the punch by agreeing to acquire McColl’s and its 1,160 convenience stores, including 270 Morrisons daily stores.
Pride 2024: how supermarkets are appealing to the ‘Pink Pound’
UK grocers have the power to influence millions of people and some of the world’s biggest brands. So how have they celebrated this year’s Pride?
Watch: Steamy Birds Eye spot shows off nutritious new ready meals
Birds Eye is unveiling a new playfully creative platform and multichannel campaign for its Steamfresh range of healthy meals.
Tesco tells suppliers retail media will be ‘bigger than TV’ by 2025
Tesco has told suppliers that retail media will be “bigger than TV” by 2025 as it announced plans for 6,000 digital advertising screens in its stores by the end of the year.
Asda links up with Diageo to trial in-store digital screens
New retail media guidelines designed to standardise results
IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.
What’s behind the marketing magic sparking M&S’ grocery growth?
Marketing Beat explores what has led to M&S’s recent marketing successes, from tapping into TikTok and focusing on food quality to Percy Pig’s star turn.
Aldi ad banned for misleading ‘cheapest Christmas dinner’ claim
Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.