MB speaks to The School of Marketing’s CEO Ritchie Mehta on why choosing the right celebrity is crucial for a brand’s marketing success.
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Watch: BBC’s Euros trailer taps into footie’s unpredictable nature with wild pinball game
BBC Creative has shared its Euros trailer featuring iconic German landmarks and unexpected imagery like footballing Easter eggs, all mimicking the unpredictability of the beautiful game.
Chelsea FC CMO on why diversity is essential in football marketing
April Fool’s Day 2024: the best pranks, stunts and fake news
April Fools’ Day is the perfect chance for brands to take a more light-hearted approach to marketing. We round-up the best (and worst) jokes of 2024
Doritos breaks down stereotypes with quirky new ad
Doritos’ first-ever international creative campaign and brand platform “For the Bold in Everyone” tells people to be triangles in a world of circles.
WPP merges BCW and Hill & Knowlton to create comms giant Burson
WPP has merged two of its largest comms agencies Hill & Knowlton and BCW to form Burson, a full-service communications agency focused on building and protecting reputation.
The future of creative advertising in a world of generative AI (and why people are horses)
With generative AI set to ‘change creative advertising’, isobel’s James Appleby says anyone who claims to know what’s about to happen is lying.
Virgil Van Dijk and Trent Alexander-Arnold star in blockbuster Liverpool Christmas ad
Liverpool FC has enlisted first team stars Virgil Van Dijk, Cody Gakpo, Darwin Nunez and Rachael Laws for a fun-packed festive outing.
Fold 7 snaps up dynamic duo Dom Moira and Kieron Roe
Fold 7 poaches creative directors Dom Moira and Kieron Roe to bolster its award-winning team.
Christmas elves take a break from Santa in TUI’s first-ever festive ad
Christmas elves are taking a well-deserved tropical holiday in TUI’s first-ever Christmas ad, breaking free after weeks of hard work.