ITV boss Dame Carolyn McCall has blamed the government’s lack of initiatives to revive the economy for its ad sales plunging in recent months.
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Rightmove focuses on self-belief and fresh starts with new brand platform
Property website Rightmove has launched a new brand platform, centred around giving everyone the belief that they can ‘make their move’.
‘Better Get a Travelodge’: Budget hotel chain celebrates ultimate no frills getaway
Budget hotel chain Travelodge is celebrating its status as the ultimate enabler of the ‘great value getaway’ with a multi-million pound integrated advertising campaign.
Aviva and ITV solve the nation’s finances with interactive puzzle campaign
Aviva has joined forces with ITV and Publicis Media for a series of interactive ‘visual puzzle’ ads, aimed at solving the nation’s financial puzzles.
ITV pre-tax profits down 60% amid ‘worst advertising recession since 2008’
The ongoing fallout from the Philip Schofield scandal has led ITV to experience a staggering advertising revenue plunge over the first half of 2023.
ITV ad spend dips by 10% with further declines forecast
ITV experienced a 10% dip in ad spend revenues at the beginning of 2023 and the broadcaster has warned of further declines in the second quarter.
TBWA and Dark Horses new ‘Future of sport’ insights revealed
Guinness and ITV bring live audio description to Six Nations for accessibility
They will bring accessible commentary to the Guinness Six Nations rugby at two upcoming matches.
British Gas chooses Fuse to light up its partnerships
British Gas has appointed global sport and entertainment marketing agency Fuse as its agency for partnership consultancy and activation.
eToro strikes major deal to sponsor Arsenal, Everton and West Ham in coming WSL season
Trading and investing platform eToro is set to become a major sponsor of the WSL over the coming season, having struck deals with several teams.