A report compiled by Effie and Ipsos has found that brands need to do away with so-called ‘traditional’ or outdated stereotypes of women.
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Harry and Meghan want to see an end to ‘outdated’ advertising stereotypes
Harry and Meghan have supported calls for advertisers to ditch gender stereotypes in order to dispel misconceptions around caregiving roles.
Autistic dating app Hiki partners with Getty to challenge stereotypes about autistic community
Hiki has collaborated with Getty Images on an ambitious initiative to increase authentic representations of autistic people.
UN’s Unstereotype Alliance enlists Walking Dead’s Danai Gurira for global awareness campaign
The UN’s Unstereotype Alliance has enlisted the Walking Dead’s Danai Gurira for its first ever global awareness campaign.
JD Williams calls out ageing stereotypes in bold new campaign
Fashion retailer JD Williams is flipping the script on stereotypes surrounding women and ageing in a bold new campaign launched this week.
Bupa tackles negative care home stereotypes with playful new film
Healthcare provider Bupa is aiming to shine a spotlight on later life with the launch of a new campaign to support its ‘This is health’ brand platform.
Ministry of Justice ad banned for ‘negative stereotype’ of white prison officer and black inmate
The ASA has banned an ad for the Ministry of Justice ‘Prison Jobs’ scheme that featured an image of a white prison officer talking to a black inmate.
Match.com ad banned for portraying sexist gender stereotypes
A Match.com TikTok posted in June has been banned by the ASA for portraying sexist and negative gender stereotypes.
2022 Women’s Euros: Seven of the best stereotype-busting ad campaigns
Marketing Beat looks at seven of the best marketing partnerships announced in the run up to 2022 Women’s Euros, including LinkedIn and Visa.
Allianz dispels insurance stereotypes with new ‘Prepared for Life’ campaign
Allianz has unveiled a new global brand platform, ‘Prepared for Life’, in a bid to dispel morbid stereotypes surrounding insurance.