More than six in ten Britons (63%) are open to ads in exchange for free streaming content, according to new research by The Trade Desk.
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Govt revamps ad-supported streaming services under Ofcom’s watch
The government has unveiled new plans to make free ad-supported streaming TV channels, follow the same Ofcom rules as regular TV channels.
Streaming TV ads boost brand discovery for 50% of UK adults
Nearly half (49%) of UK adults discover new brands via streaming TV ads, with the number rising to 74% among adult Gen Z and millennials, a new Amazon Ads report has revealed.
Opinion: Can streaming TV ad campaigns really deliver sales?
Amazon Ads UK MD Phil Christer asks how advertisers should approach streaming services to ensure campaigns deliver impactful results?
Disney to increase streaming prices and roll-out ad-supported tier in the UK
Disney is set to raise its streaming prices and increase the frequency of advertising across its Disney+ platform as it battles economic headwinds.
Streaming shake-up: Netflix axes ad-free service
Netflix has discontinued its basic subscription service, forcing subscribers to pay an extra £4 a month if they want to watch shows without adverts.
Revamping streaming ads: Netflix’s bold new plans unveiled
Netflix held talks with global advertising executives at Cannes to explore different advertising formats in a bid to boost advertising revenues.
Brits would ‘not mind’ watching ads for cheaper streaming subscriptions
Brits would consider watching ads if it meant a cheaper subscription option on streaming platforms, new data from Kantar TGI has shown.
One million UK households throw in the towel on streaming, damning report reveals
A newly-released Kantar report has today revealed that close to 1 million UK households have cancelled their streaming subscriptions this year.
Streaming platform Starzplay rebrands as Lionsgate+
London agency Adam&EveDDB has unveiled a new brand identity for US streaming service Starzplay, which is now known as Lionsgate+.