Pepsi Max has recruited a slew of global footballing superstars for the latest activation in its long-running ‘Thirsty for More’ brand platform.
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Walkers promotes itself by offering Wembley seat next to Lineker
Just Eat slashes marketing spending by 20%
Just Eat shares £2023 results after cutting back marketing spending
TNT Sports: Saatchi & Saatchi ousted from account
TNT Sports has selected independent agency Brothers & Sisters to run its creative account, ousting the incumbent Saatchi & Saatchi.
David Beckham and Thierry Henry descend on San Siro for Lay’s stunt
Lay’s Crisps has partnered with football legends David Beckham and Thierry Henry to give football fans unexpected snack-themed rewards.
Opinion: Can streaming TV ad campaigns really deliver sales?
Amazon Ads UK MD Phil Christer asks how advertisers should approach streaming services to ensure campaigns deliver impactful results?
The New Saints FC appoints The PHA Group to help raise the profile of the Welsh club
Welsh JD Cymru Premier football team – The New Saints FC – has appointed digital agency The PHA Group in a bid to raise the profile of the club.
Rio Ferdinand has two Twitter posts for PlayStation banned for breaching ad codes
Rio Ferdinand has had two Twitter ads for PlayStation banned by the ASA for failing to clearly label the tweets as ads.
Spending power: Why marketing is crucial to navigating the economic storm
Coca-Cola and Burger King show how increasing marketing spend can be crucial for building stability and consumer trust in difficult economic times.