Disney Plus has announced that it will launch its new cheaper ad-supported tier in the US on 8 December this year.
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Walkers partners with Paramount+ to promote UK launch
Walkers has partnered with has partnered with Paramount+ to celebrate its UK launch by releasing a series of limited edition packs from across its brand portfolio
ITV warns of sharp drop in advertising revenues
Broadcasting giant ITV has warned of a sharp drop in advertising revenues over the summer, but hopes for a boost from the FIFA World Cup.
Amazon Books launches global campaign driven by innovative ad
Amazon has launched a new campaign in support of its ‘Books’ division, which aims to ‘celebrate the place of books at the foundation of culture’.
Spotify opens ‘Greasy Tunes’ cafe to bring fans and artists closer together
Netflix loses one million subscribers ahead of plans to implement ads
Netflix has announced that it has lost one million subscribers in its second quarter.
Mission Group report makes damning reading for struggling Netflix
The Mission Group has today (19 July) released its bi-annual Mission Brand Bonding Index (MBBI), which has proved damning for Netflix.
Netflix VP for marketing EMEA departs her role after eight years
Netflix has announced that EMEA vice president for marketing Danielle Crook-Davies has left the streaming giant.
Netflix chooses Microsoft as partner for new ad-supported subscription plan
Netflix has named Microsoft as its technology and sales partner to help power the streaming giant’s first ad-supported subscription plan.
Netflix looks to secure deals with studios as ad-tier plans come into place
Netflix is attempting to amend programming deals with major studios to allow series and films to premiere on its new ad-supported tier service.