As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
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Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
RAPP UK launches social-first campaign for sex ed charity Fumble
RAPP UK has created an emoji-based campaign for youth charity Fumble that aims to provide free, quality sex education adapted to the digital age.
Gorillaz complete Times Square & Piccadilly Circus OOH takeover for new single launch
Damon Albarn’s iconic ‘virtual’ rock group Gorillaz is set to transform world-leading out-of-home locations Time Square and Piccadilly Circus into…
Meta was the 2022 ad platform of choice for ecommerce, but its dominance is fading
Meta has been revealed as the 2022 advertising platform of choice for UK online retailers, according to financial ecommerce platform Juni.
Veridooh partners with Limited Space as it expands UK presence
Australian ad tech firm Veridooh has today (30 November) announced that it has secured a partnership with British media owner, Limited Space.
Silver Lion winner Jamie Muir joins Irresistible Studios
Irresistible Studios has this week recruited photographer and filmmaker Jamie Muir, who will begin collaborating with the firm effective immediately.
McCann’s B2B specialist agency Enterprise appoints new chief creative officer
McCann WorldGroup corporate and B2B agency, McCann Enterprise, has promoted Brad Reilly to chief creative officer.
Mark Wright’s Climb Online acquired by xDNA Group to create global marketing agency
Mark Wright-owned digital marketing agency Climb Online has been acquired by global agency group xDNA.
Opinion: why marketers must fight for budget during tough times
When times are hard, the marketing budget is often the first to be cut. ROI Hunter ceo Karel Schindler explains why marketers must fight for their budget during tough times.