BT has recruited two of the UK’s leading TikTok families to create a social media campaign that sees Halloween Horror Dolls crash family Wi-Fi.
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BT taps Sex Education’s Gillian Anderson for latest TV ad
BT has recruited Sex Education’s Gillian Anderson, who appears as her Jean Milburn character in a new ad to celebrate its ongoing partnership…
Coffee Culture: Costa Coffee loyalty scheme generates an extra £1.2m each month
Costa Coffee’s revamped digital customer loyalty programme has generated an extra £1.2m in incremental profit each month in the past year.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.
EE taps Ad Astra director James Gray for latest Kevin Bacon spot
Telecom firm EE has unveiled its latest TV ad campaign featuring long-time brand ambassador Kevin Bacon. In this latest spot, the Hollywood…
Five by Five agency appoints new managing director to expand its clients’ remit
Independent creative agency Five by Five has appointed Annabel Mackie as its new managing director in a bid to expand its clients’ remit.
Wavemaker secures Trainline’s media strategy and planning business
Wavemaker has secured the right to handle Trainline’s omnichannel media strategy and planning business across its UK, Italy and France markets.
ELVIS agency achieves B Corp status
Creative agency ELVIS has achieved B Corp certification following a two-year turnaround that has seen it ‘completely reinvent its business’.
The Good, the Bad and the Ugly: Three ads sparking conversation this week
The Good, The Bad and The Ugly … three advertising and marketing campaigns that have sparked conversation this week.