Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
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McDonald’s axes iconic smile from Happy Meal boxes
McDonald’s has removed the happy smile from its happy meal boxes for the first time, effort to encourage family conversations about mental health fronted by Manchester United legend Rio Ferdinand.
Watch: Argos’ new spring ad sees Trevor cooking up a storm
A new Argos campaign stars the retailer’s iconic brand mascots, Connie and Trevor, coming together once more to showcase the breadth of the retailer’s offering.
Watch: M&S gets ‘pumped’ for summer with cool new spot
M&S has kicked off its summer wear campaign with a series of effortlessly poolside cool imagery, with this season’s theme being “sun, sea and stylish wardrobe”.
Watch: PG Tips stars Top Boy’s Ashley Walters in £12m marketing push
PG Tips first ad in eight years stars Top Boy actor Ashley Walters as it revamp its brand positioning to attract a new generation of tea drinkers.
Powerful ad campaign says UK trans+ communities have ‘always been here’
The UK’s first ever Trans+ History Week has launched with a powerful UK-wide advertising campaign, stating clearly that the trans community has ‘always been here, and always will be’.
Watch: eBay campaign turns ‘nothing to wear’ into something to love
eBay’s latest campaign captures the frustration of having ‘nothing to wear’ – despite having a wardrobe rammed full of clothes.
New KFC ad celebrates British BBQ season in all its rainy glory
KFC is playing on the traditionally depressing weather of the Great British summer with a new campaign for the launch of its Ultimate BBQ Burger.
Ricky Gervais returns to Slough 20 years after The Office with hilarious vodka billboard
Ricky Gervais has delivered another side-splitting activation for vodka brand Dutch Barn by appearing on a giant out-of-home billboard in Slough.