Love Island has captured the attention of Gen Z and on paper it should be a sponsor’s dream – but marketing expert Danny Denhard isn’t so sure.
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Ad breaks on UK TV channels could get longer, according to Ofcom
Advertising breaks on British television channels could get longer and more frequent as Ofcom chooses to review broadcasting rules across the industry.
Virgin Media to launch new entertainment service with integrated brand campaign by VCCP
Virgin Media has unveiled a new integrated brand campaign, titled ‘Hyped’ to promote the launch of its new entertainment service, ‘Stream’.
Netflix’s ‘Growin Atkinson’ sculpture raises awareness for endangered bees
Netflix has partnered up with the British Bee Charity to create several ‘Growin Atkinson’ sculptures to raise awareness for endangered bees.
Netflix promotes its Rowan Atkinson ‘Man vs Bee’ series with 3D OOH Manchester push
Netflix has placed an out-of-home (OOH) billboard in Manchester with accompanying 3D bees to promote its new Man vs Bee series.
‘Remain calm:’ Channel 4 launches Orson Welles-inspired deepfake spot to promote new series
Product placement – have brands unlocked the future of advertising?
Is product placement where the future of TV advertising lies? Marketing Beat takes a deep dive into the practice’s history to better understand its potential as reliable revenue stream.
Team ITG opens 30,000 sq. ft marketing studio in Birmingham
Marketing tech firm Team ITG has opened the largest, purpose-built content creation studio outside of London, located in Birmingham.
Netflix toys with public in new Stranger Things OOH stunt
Netflix has been promoting Stranger Things 4 by toying with fans over the past week with an experiential out-of-home (OOH) stunt.
Disney+ discloses details of its new ad-supported tier
Disney+ has revealed that its cheaper ad-supported tier option will have a lower number of ads than its streaming competitors.