Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
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Wu-Tang Clan teams up with Fortnite to bring players exclusive in-game merch
Wu-Tang Clan has teamed up with Fornite to bring gamers an exclusive collection of “Wu Wear” items for players to collect.
Wavemaker agency named Media Agency of Record by SeatGeek
Creative agency Wavemaker, has been appointed Media Agency of Record (AOR) by ticketing technology service, SeatGeek.
ASA bans ECB Cricket and KP Snacks ad
The ASA has banned two advertisements collectively created by the England and Wales Cricket Board (ECB) and KP Snacks.
ASA bans ‘misleading’ Lidl discount ad
The Advertising Standards Authority (ASA) has banned a Lidl regional press advert in Scotland, due to the “misleading” nature of its discount claims.
L’Oréal becomes first brand to feature on viral TikTok campaign
L’Oréal has partnered with TikTok for the social media firm’s #TikTokMadeMeBuyIt campaign.
H&M unveils ‘Explore Your Nature’ campaign to raise awareness for male mental health
H&M has launched the ‘Explore Your Nature’ campaign to highlight how sportswear and physical activity can positively affect male mental health.
Decathlon UK appoints new SEO agency to overhaul e-commerce strategy
The North Face unveils development scheme for emerging athletes
The North Face has launched an athlete development program that will offer 15-20 participants a sponsorship deal in a bid to “foster” new talent.