MB speaks to The School of Marketing’s CEO Ritchie Mehta on why choosing the right celebrity is crucial for a brand’s marketing success.
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Argos unveils AI campaign to help shoppers ditch grey interior design
Argos have launched a new AI campaign to break the nation’s obsession with ‘greige’ interior design.
Paddy McGuinness reportedly dropped from 6-figure M&S deal amid marriage breakdown
Paddy McGuinness has reportedly been dropped from his deal to appear in Marks & Spencer’s food adverts in the midst of ongoing fallout caused…
Government ‘Levelling up’ ads banned by ASA
Government-funded ‘Levelling up’ ads have been banned by the ASA, following complaints that they were not obviously commercial content.
Yves Saint Laurent unveils latest TV ad campaign featuring Dua Lipa
Yves Saint Laurent’s new advertising campaign features British popstar Dua Lipa, forming the latest instalment promoting its Libre fragrance.
Over half of CMOs feel ‘unprepared’ for data privacy changes
Some 51% of CMOs do not feel fully prepared for tightening data privacy laws, according to new research from MarTech consultancy Credera.
Retailers waste over £19k a month on ‘ineffective’ digital marketing
Retailers are wasting an average of £19,000 a month on ineffective digital marketing according to new research from ROI Hunter.
Snapchat will lower its marketing spend and cut 20% of its staff
Snap is set to ‘substantially lower’ its marketing spend and cut 20% of its workforce as the brand looks to restructure its business.
WARC downgrades ad market growth forecast by $90bn as global economic downturn hits
The World Advertising Research Centre (WARC) has published its 2022-23 Ad Spend Outlook, examining the impact of the economic slowdown.