BT Group and Warner Bros. Discovery have formed a new joint venture company to create a new premium sports offering for the UK and Ireland.
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Netflix’s Stranger Things immersive experience breaks European ground with London event
Streaming giant Netflix has partnered with events firm Fever London to create a new, immersive Stranger Things themed experience for UK fans.
Paramount+ unveils UK and Ireland launch date
Paramount’s global streaming service, Paramount+, is set to launch in the UK and Ireland on 22 June 2022.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Arctic Coffee unveils landmark marketing push targeting nationwide audience
Arctic Coffee has announced that it will be launching a nationwide marketing push in what it set to be its “biggest-ever” promotional campaign.
Sky creates ghostly hologram to promote upcoming series set in Lake District
Sky Studios has created an innovative hologram projection on the banks of Derwentwater in the Lake District to promote its upcoming series ‘The Rising.’
Netflix plans to include ads to lower subscription costs
Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.
Johnnie Walker unveils ‘First Strides’ grant fund
Johnnie Walker has launched First Strides, a scheme that celebrates organisations that push boundaries and take steps towards progress.