Formula 1 team Williams Racing is hosting an immersive pop-up experience for F1 fans in Westfield London ahead of Silverstone this weekend.
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Depop links up with Charli XCX to power latest campaign
Second-hand online fashion retailer Depop has partnered with singer-songwriter Charli XCX to power its latest promotional campaign.
Coke backs Fuze Tea as brand sets its sights on Lipton’s market share
Marketing Beat sits down with Coke’s senior director of brand strategy for tea, George Wheen to discuss Fuze Tea’s long-term ambitions.
Pinterest launches new paid partnership tool to optimise brand awareness
Pinterest has launched two new ad formats to make it easier for business to promote their own multimedia content via the social media platform.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.
Team ITG opens 30,000 sq. ft marketing studio in Birmingham
Marketing tech firm Team ITG has opened the largest, purpose-built content creation studio outside of London, located in Birmingham.
Netflix, Samsung and Hive perceived as ‘untrustworthy’
Netflix, Samsung and Hive are among the top ten innovator brands most commonly perceived as ‘untrustworthy’ by their target audience.
Glenlivet challenges whisky drinker stereotypes with #BreakTheStereotype campaign
Glenlivet has unveiled its #BreakTheStereotype campaign in a bid to change ‘the outdated’ stereotype of the whisky drinker one image at a time.
Del Monte Foods snaps up tennis ace Cameron Norrie for marketing partnership
US canned fruit and veg firm, Del Monte has embarked upon a new commercial partnership with British men’s tennis number one Cameron Norrie.