Marketing Beat speaks to M&C Saatchi Sport and Entertainment MD about their 20th year and ‘Fandom is dead. Welcome to fancom’ report.
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Why a 0% beer sponsoring the Paris Olympics is a ‘watershed’ move
“Beer and sports are better together,” said AB InBev CEO Michel Doukeris, naming Corona Cero as the first global beer sponsor for the Olympics.
AB InBev named as first-ever beer sponsor of the Olympic Games
AB InBev has been selected by the International Olympic Committee (IOC) to be a ‘Worldwide Olympic Partner’ through to 2028.
Ian Wright tells emotive story of Grenfell Athletic FC in new Cadbury film
A new Cadbury campaign starring Ian Wright tells the story of the brand’s partnership with Grenfell Athletic FC.
Royal Mail’s ‘Lighter Delivery’ campaign wins DMA Awards Grand Prix
Royal Mail and The Creative Consultancy have taken home the Grand Prix at the DMA Awards 2023, for their ‘Lighter Delivery’ campaign.
Grub Club snaps up £1m Sky Media Zero Footprint Fund prize
Sky Media names pet food brand Grub Club as the winner of its £1m Grand Prix Sky Zero Footprint Fund, which celebrates adverts that showcase sustainability and raise awareness of climate change.
UK adspend to grow in 2024, continuing post-COVID recovery
IPG’s media intelligence wing Magna has forecast growth of 5.7% for UK adspend in 2024, rising from 3.7% in 2023.
TikTok rolls out lauded advertising solution to UK market
TikTok is bringing its ‘Pulse Premiere’ advertising solution to the UK market, with Sky Sports already announced as its first approved publisher.
Fold 7 snaps up dynamic duo Dom Moira and Kieron Roe
Fold 7 poaches creative directors Dom Moira and Kieron Roe to bolster its award-winning team.
‘We All Make London’: Mayor of London campaign celebrates diversity
A bold new Mayor of London campaign, spearheaded by the Elephant Room, showcases London’s diversity and promotes mutual respect.