TfL’s new Elizabeth Line is proving to be fertile commercial property as brands look to expand their OOH presence across the network.
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Saas firm Perfect Corp to create Top Gun: Maverick-themed experience for fans
SaaS firm Perfect Corp has partnered with Paramount Pictures’ long awaited blockbuster Top Gun: Maverick to create an AR interactive experience.
Land Rover works with Accenture Song to bring taste of nature to central London
Car manufacturer Land Rover has created an immersive experience on Ocean Outdoor screens to encourage people to reconnect with nature.
Over 59% of UK marketers are struggling to predict consumer behaviour
Research from the Chartered Institute of Marketing (CIM) shows that 59% of UK marketers are struggling to predict changing consumer priorities.
Shaken Udder unveils its ‘biggest ever’ digital ad campaign
British milkshake brand, Shaken Udder, has launched its “biggest ever” digital out-of-home advertising campaign.
Paramount+ unveils UK and Ireland launch date
Paramount’s global streaming service, Paramount+, is set to launch in the UK and Ireland on 22 June 2022.
Elon Musk buys Twitter for $44 billion
Twitter is set to become a privately held company after it agreed to be acquired by Elon Musk for a transaction valued at $44 billion.
Virgin Media O2 partners with VCCP London to promote launch of new service
Virgin Media O2 has launched a five-week integrated marketing campaign to promote its first joint proposition – ‘Volt’.
Havas acquires digital agency Search Laboratory
Havas Group has acquired Search Laboratory, an integrated digital agency that specialises in data and analytics, for an undisclosed sum.
iProspect elects new global chief client strategy officer
Dentsu owned media company, iProspect, has appointed Josh Dwiggins to its global chief client strategy officer role.