Official Charts has gone ‘digital-first’ with a new brand identity and consumer-facing online platform offering users an immersive audio experience.
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Waitrose unveils giant 3D billboard to boost new price-cut campaign
Waitrose has taken out a 20ft tall 3D billboard to highlight the supermarket’s new product price cuts and boost its integrated marketing campaign.
Zurich spotlights sustainability credentials with latest ‘upcycled’ ad campaign
Zurich has launched the latest ad in its ‘Sustain Your World’ platform, using ‘upcycled’ footage to showcase its environmental credentials.
Magners selects new lead creative agency
Irish cider brand Magners has this week appointed New Commercial as its new lead strategic and creative agency for the UK market.
Sue Ryder tackles grief with boldly unscripted new ad
Sue Ryder has launched a TV campaign aimed at breaking down societal taboos and encouraging people to seek support when dealing with grief.
Surreal E.On ad calls out climate change inaction
German power firm E.On has this week unveiled a hard-hitting new campaign calling out the world’s inaction over rapidly increasing climate change.
Latest GOOD campaign urges pensioners to check £1.7billion unclaimed pension credit
Turn2us and GOOD have launched an integrated campaign to urge people to see if they’re eligible for part of a £1.7bn unclaimed pension credit.
O2 touts unique roaming proposition and new Love Island partnership in latest TV campaign
O2 has launched a campaign aimed at reminding consumers of its unique position as the only network not to charge extra for roaming in Europe.
Best in Class: How Go.Compare boosted brand likeability by being… less annoying?
Go.Compare – one of the UK’s most iconic ad campaigns of all time – boosted its brand image by entertaining consumers with ‘The Voice of Choice’.
Michael Dapaah fronts latest NHS Blood & Transplant ad in rallying cry for donors
NHS Blood and Transplant has today (12 June) launched a new creative platform to coincide with National Blood Week, which looks to encourage…