Co-op is joining Iceland in dropping expensive Christmas adverts and calling on shoppers to donate money towards community causes instead.
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70% of marketers plan to ‘unlock potential’ of generative AI in 2024
Close to three-quarters (70%) of marketers are planning to use generative AI across their day-to-day marketing strategies.
The Athletic picks Global to monetise podcast portfolio
Sports media outlet The Athletic will partner with Global Media and entertainment group, in order to monetise its podcast portfolio.
Humour and humanity: System1 on why the Bet365 gamble paid off
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
Alison Hammond and Lisa Snowdon shine in star-studded 2023 Debenhams Christmas ad
Debenhams has enlisted TV personalities Alison Hammond and Lisa Snowdon for its 2023 Christmas campaign.
Sky becomes first UK publisher to report off-platform video success
Sky Media has become the first UK digital advertising publisher to be able to report off-platform distributed video, bringing transparency to the sector.
Going Live: Wavemaker on how brands can use tech to connect IRL
Wavemaker experts Maggie Jones, Arun Varghese and Marc Macnamara outline the role of tech within IRL events and experiential marketing.
British Gas chooses Fuse to light up its partnerships
British Gas has appointed global sport and entertainment marketing agency Fuse as its agency for partnership consultancy and activation.
BBC celebrates how football ‘belongs to all of us’
BBC is celebrating how football ‘belongs to all of us’ in a campaign aimed at highlighting the unifying nature of sports in the wake of the upcoming football season.
Jaguar Land Rover ad banned for ‘irresponsible’ focus on speed
The ASA has banned a promotional tweet by Land Rover calling it ‘irresponsible’ for solely focusing on a vehicle’s speed and acceleration.