THG Ingenuity, has announced plans to form a strategic commercial alliance with BigCommerce – an ecommerce platform for B2C and B2B brands.
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Naked Smoothies partners with major radio station for new product launch
Naked Smoothies has this week partnered with Radio X to unveil a new campaign for the rollout of two breakfast flavours, Strawberry & Banana and Pineapple & Passionfruit.
M&C Saatchi Talk invests in social with new board appointment
M&C Saatchi Talk has appointed Shelley Portet to the executive board in the new role of head of content and social.
Opinion: The fine art of comedy and being funny on social media
From a marketing perspective, there’s a lot businesses can learn from comedy – as as ex stand-up comedian, Sprout Social’s Cat Anderson reveals.
Sook enlists Octopus Group to help reinvent UK high streets
Sook, the proptech innovator, has appointed Octopus Group as its strategic comms agency.
Cult Dutch brand Chocomel launches first-ever UK TV campaign
Chocomel is this week launching its first-ever UK TV ad campaign in order to raise greater brand awareness and increase market penetration.
Opinion: Is Levi’s using AI models to fake its way towards diversity?
As Levi’s announces it is trialling the use of AI-generated models to increase the diversity of its advertising, we ask if the move is a step too far?
Silent barriers: has the marketing industry overlooked accessibility?
With around 1.3 billion people in the world’s largest minority group, Meltwater UKI’s Jess Smith asks why accessibility isn’t a marketing priority.
Funny business: The best (and worst) April Fools’ of 2023
April Fools’ Day gives brands an excellent opportunity to show another side of their personality. We round-up of the best (and worst) pranks of 2023.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.