Tesco has unveiled its new Hot Cross Bun Café in Shoreditch, which will offer customers a “one-of-a-kind dining experience” centred around the Easter staple.
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MullenLowe Group selects new chief creative officer
IPG owned advertising agency MullenLowe Group has appointed Nicky Bullard as its new group chief creative officer.
iProspect elects new global chief client strategy officer
Dentsu owned media company, iProspect, has appointed Josh Dwiggins to its global chief client strategy officer role.
Wickes launches new TV ad showcasing art of DIY
Wickes has kicked off a new brand marketing campaign glorifying the art of DIY and encouraging the British public to show off their home improvements.
ISBA launches consultation with UK advertisers for Origin programme
The Incorporated Society of British Advertisers (ISBA) will consult with UK advertisers about funding Origin, a cross-media measurement system.
Head & Shoulders teams up with Diana Award to launch new anti-bullying campaign
Head & Shoulders has launched an anti-bullying campaign ‘#freetheshoulder’, run in partnership with The Diana Award. The two-year campaign will look to educate up to one million young people and…
Read MoreWPP’s MediaCom secures Klarna contract
Fintech firm Klarna has appointed MediaCom as its “global agency of record”, securing the deal following a competitive pitch. The WPP subsidiary’s contract began on 1 February and ensures that…
Read MoreTop 10 most complained-about TV ads in the UK
Marketing Beat takes a look at the top 10 most complained-about TV ads of the last few years, according to Sortlist.
Ocado Zoom rebrand blighted by Russian ‘Zwastika’ comparison
Ocado Zoom’s planned brand refresh has hit a major snag this week after social media users pointed out that the rapid delivery service’s logo bears striking similarities to the ‘Z’…
Read MoreSainsbury’s kicks off Bake Off sponsorship with viral-inspired twist
Sainsbury’s Taste the Difference has set in motion its latest promotional campaign as part of its flagship deal to sponsor Channel 4’s Great British Bake Off. ‘Cake or not cake’,…
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