Posterscope MD Tim Sapsford considers whether putting purpose on the media plan allows advertisers to go beyond talking about being purposeful.
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The Rugby World Cup: A growing brand opportunity
Laura McGill, Head of Marketing for global promotions company, Benamic, explores the landscape of opportunities and challenges that the RWC presents for brands.
Gymshark makes history with ‘world first modest 3D billboard’
Sportswear brand Gymshark has unveiled the ‘world’s first modest billboard’ new 3D out-of-home mural featuring brand ambassador, Leana Deeb.
UK business secretary unveils £1.5m G20 campaign to bolster UK-India ties
The Secretary of State has unveiled a new £1.5 million campaign designed to build upon the UK and India’ strong relationship in anticipation of the upcoming G20, this year taking place in India.
Toolstation showcases benefits of click and collect for tricky assignments
Builder’s merchant and retailer Toolstation is launching a new UK-wide campaign to coincide with its upcoming peak trading period in September.
Outlet Shopping at The O2 gets a makeover
The O2 has announced a revision of its outlet shopping brand, simplifying ‘Icon Outlet at The O2’ to ‘Outlet Shopping at The O2’
Interview: Why the O2’s new retail identity is the ‘natural next step’
The O2 marketing and brand director, Robbie Balfour, shares insight from behind the scenes of the shopping outlet’s latest brand realignment.
Under Armour enlists Trent Alexander-Arnold for innovative AI-driven campaign
Mission Group adds Jägermeister and Goldman Sachs amid strong revenue growth
The Mission Group, a collection of digital marketing and communications agencies, has expanded its clientele group, with big wins including Jägermeister, the UK Space Agency and Goldman Sachs.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.